Inspired by My Fair Lady, « Selfie » tells the story of a self-obsessed twentysomething woman who is more concerned with “likes” than being liked. After suffering a very public and humiliating breakup, she becomes the subject of a viral video and suddenly has more social media “followers” than she ever imagined — but for all the wrong reasons. She enlists the help of a marketing expert at her company to help repair her tarnished image.